| Until the 1930s wood dominated the office furniture market.
Then metal filing cabinets and desks emerged as popular, cheaper substitutes
for the old wooden models. The military's need for steel briefly interrupted
this trend during World War II, but in the postwar years, the metal office
furniture industry launched an aggressive marketing campaign touting the
advantages of its products, emphasizing durability and safety (offices filled
with wood furniture posed a fire hazard). The rivalry between the two camps
gradually eased, however, as wood office furniture manufacturers began to
incorporate steel parts in their designs, and metal office furniture manufacturers
began to feature wooden tops.
As recently as the 1950s, American offices and office furniture were
generally drab, stark, and purely functional. Beginning in the late 1960s
and early 1970s, however, office design, layout, and furniture began to
be influenced by modern ideas of worker productivity and the realization
that a link existed between employee performance and the quality of the
office environment.
From the late 1970s through the early 1980s, office furniture sales grew
by an average of 19 percent annually, according to BIFMA. The boom was
fueled by the rapid growth of the white-collar workforce, especially in
the computer industry and other information-related fields.
Beginning in the late 1980s, however, the entire office furniture industry
felt the impact of white-collar downsizing at many firms. A recession
in 1991-92 also hit furniture manufacturers extremely hard. From 1986
until 1992, average annual sales grow. Exports, which had doubled between
1988 and 1989 from $86.7 million to $170.8 million, fell during this period
as well.
The recession led to even more layoffs among office workers as one company
after another downsized. Office space, which had mushroomed during the
boom years of the 1980s when demand was high, sat vacant. As a result,
few new offices were built during the late 1980s and early 1990s, which
meant less demand for new office furniture.
The economic picture began to brighten a bit in 1993.
Ready-to-assemble (RTA) furniture captured the attention of some industry
leaders in the early 1990s. In late 1993, for example, Haworth purchased
Globe Business Furniture, an RTA supplier specializing in partially assembled
chairs. Globe's sales grew an average of 25 percent between 1981 and 1992,
making it an attractive acquisition for a company such as Haworth that
was intent on broadening its product line to include lower-priced furniture.
Industry experts expected the trend to continue, but they warned producers
against moving to RTA as a quick-fix method for regaining market share,
in part because RTA required an entirely different cost structure than
that used by traditional office furniture manufacturers.
In the mid-1990s office furniture manufacturers became increasingly apprehension
about the effect of ongoing environmental legislation on their bottom
lines. In their factories, they already incurred increased costs for disposing
of hazardous wastes generated by the furniture-finishing process. In the
marketplace, they faced mounting concerns about the effect of various
pollutants on indoor air quality. Among the most common offenders were
formaldehyde (from pressed -wood products), adhesives, and paints and
other finishes. To address these problems, some U.S. office furniture
manufacturers switched to different kinds of finishes and alternative
glues, although some of these substitutes performed poorly.
The Environmental Protection Agency launched two major studies of indoor
air quality in the mid-1990s to gain a better understanding of the problem
in both public and private buildings. Results were not expected until
the end of the ninteties. The EPA was expected to use those findings to
develop a set of proposed national guidelines and standards for acceptable
levels of indoor air pollutants.
CURRENT CONDITIONS
At the turn of the twenty-first century, analysts expressed guarded optimism
about the future prospects and performance of the office furniture manufacturing
industry. Falling interest rates helped to offset a declining economy,
and low inflation seemed conducive to a sustained period of modest sales
gains in the range of 2 to 5 percent. Yet the industry continued to suffer
from too many suppliers competing for increasingly few customers. In fact,
manufacturers were routinely forced to discount their prices by as much
as 50 percent or more on high-volume purchases in order to win lucrative
contracts.
Because most manufacturers realized that they could not necessarily compete
on product alone, they began coming up with ways to provide more services
to their customers. Terms such as "value-added partnering" became
part of the industry lingo. This was just one way that the higher-end
manufacturers tried to distinguish themselves from their lower-end rivals.
Another change that took place throughout the nineties focused on distribution.
Many of the industry leaders, including Steelcase, Haworth, and Herman
Miller, switched to dedicated dealers. Others, including HON Industries,
moved in the opposite direction and distributed their products through
office supply superstores and other discount outlets.
One lucrative market niche in the ninties was ergonomically designed
office furniture that offered maximum comfort and flexibility. As people
became more aware of computer-related, white-collar occupational hazards
such as repetitive strain injury, carpal tunnel syndrome, backache, and
other ailments, they demanded furniture that would prevent or lessen the
severity of these injuries. Office furniture manufacturers were at the
forefront of the drive to design and produce ergonomic office furniture
that their customers hoped would increase productivity, curb health care
costs, and reduce the threat of lawsuits from employees with work-related
disabilities.
Other challenges office furniture manufactures faced at the turn of the
twenty-first century included dealing with continued corporate downsizing
and developing more products for home use in a market that was increasingly
dominated by ready-to-assemble furniture companies such as O'Sullivan
Industries, Sauder Woodworking, and Bush Industries. On the labor front,
they were also concerned about the need to work more efficiently to cut
manufacturing costs.
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